Sustainability

Scaling with Purpose: Anand Nergunam on Zoho’s Growth Philosophy and MSME Transformation

Sustainability

Anand Nergunam, Vice President of Revenue Growth at Zoho, shares insights on building resilience, empowering MSMEs, and how consulting-led partners can co-create transformation

With a diverse product suite, a partner-first ecosystem, and a philosophy rooted in long-term value creation, Zoho has become a case study for sustainable growth.

Smart Startups, Broken Cities: Where India’s Innovation Priorities Go Wrong

Sustainability

Startups should be incentivized to work on civic tech, frugal innovation, and public infrastructure.

Walk through any of India’s burgeoning startup hubs, be it Bangalore, Gurgaon, Hyderabad, and you’ll hear the language of the future: AI, blockchain, drone logistics, and quantum computing. You’ll also probably step into an open drain, be caught in a jam caused by an illegally parked car, or lose network connectivity in a so-called “smart Smart Startups, Broken Cities: Where India’s Innovation Priorities Go Wrong

Why Gurgaon Floods Every Monsoon: A City Built to Sink

Sustainability

Unlike older cities with organic layouts, Gurgaon was carved up and leased to private builders one gated colony at a time.

On paper, Gurgaon represents a modern urban dream; planned corporate hubs, luxury apartments, golf courses, and gleaming glass towers. But when the monsoon rains arrive, that dream vanishes under rising water, stalled engines, and submerged ground floors. Behind the glitzy skyline lies a fragile and incomplete urban drainage system, the first casualty of Gurgaon’s reckless Why Gurgaon Floods Every Monsoon: A City Built to Sink

Sustainability Is Not a Buzzword, It Is a Way of Life

Sustainability

Brydgework ensures that sustainability is more than just a checkbox, it's a core principle.

There is something deeply unsettling about walking into a store, picking up a smartphone wrapped in biodegradable packaging, and being congratulated for making a “sustainable” choice when the device itself is a result of an extractive, energy-intensive, and culturally unsustainable cycle of consumption. Somewhere along the way, sustainability got hijacked. It became a fashion statement, Sustainability Is Not a Buzzword, It Is a Way of Life

India’s Rare Earth Strategy: Unlocking Potential for Economic and Geopolitical Resilience

Sustainability

India’s rare earth resources are primarily extracted from monazite-rich beach sands along its coastline.

India’s rare earth self-reliance is crucial for electric vehicles, defence, and clean energy. But can the nation overcome supply, technology, and investment barriers to reduce its dependence on China?

Policy, Progress, and People: India’s Inspiring Climb to the Top 100 in the Global SDG Index

Sustainability

In 2024, India was ranked 109th, in 2023 at 112th, and in 2022, it stood at 121st.

India has achieved a historic milestone by entering the top 100 countries in the United Nations’ Sustainable Development Goals (SDG) rankings for the first time. According to the latest Sustainable Development Report released by the UN Sustainable Development Solutions Network, India ranks 99th out of 167 (or 193, as reported by some sources) countries in Policy, Progress, and People: India’s Inspiring Climb to the Top 100 in the Global SDG Index

India Reimagined: Powered by the Sun and Driven by Hydrogen

Sustainability

India Reimagined: Powered by the Sun and Driven by Hydrogen

“We will never run out of resources. The supply of minerals is theoretically finite, but human knowledge and creativity are limitless.” — David Deutsch As India strides towards a greener future, one powered not by the black fumes of coal or imported oil, but by the golden light of the sun and the clean potential India Reimagined: Powered by the Sun and Driven by Hydrogen

How ZED Certification Can Transform Your MSME

Sustainability

The Zero Defect Zero Effect (ZED) Certification Scheme was launched in the year 2016 by the Ministry of Micro Small and Medium Enterprises, Government of India.

Certifications are important for a Business because they signify that the business complies with certain quality or operational requirements needed for obtaining that particular certificate. Additionally, rather than talking good about yourself in stating that “I comply” with so and so standards, it is always better to receive third-party validation in “they have certified that How ZED Certification Can Transform Your MSME

Financial Planning is the Backbone of Growth for MSMEs: How Strategic Planning Fuels Business Success

Sustainability

Financial Planning is the Backbone of Growth for MSMEs

Micro, Small, and Medium Enterprises (MSMEs) are the lifeblood of many economies, including India’s. They account for a significant portion of employment, innovation, and economic activity. Yet, many MSMEs struggle with financial planning—a crucial factor that can either limit their growth or propel them to new heights. In the face of competition, market volatility, and Financial Planning is the Backbone of Growth for MSMEs: How Strategic Planning Fuels Business Success

Scope for MSMEs in Food Processing To Boost Farmer Incomes, Reducing Wastage, and Creating Jobs

Sustainability

Food Processing

Micro, Small, and Medium Enterprises (MSMEs) are widely recognized as the backbone of the Indian economy. With over 63 million MSMEs contributing around 30% to India’s Gross Domestic Product (GDP) and employing millions of people, the sector is crucial to India’s growth story. A significant part of this sector that holds immense promise is food Scope for MSMEs in Food Processing To Boost Farmer Incomes, Reducing Wastage, and Creating Jobs