Indians made nearly 295 crore domestic tourist visits in 2024, and international visits crossed 2 crore. We help hotels, homestays, tour operators and destination businesses turn that demand into steady revenue, healthy margins and properties lenders are happy to finance.
Demand is booming. Most of the supply is independent.
Domestic travel drives Indian tourism. Domestic tourist visits rose 17.5% to about 2,948 million in 2024, led by Uttar Pradesh and Tamil Nadu, while foreign tourist visits reached 20.9 million and foreign exchange earnings about US$35 billion. Travel and tourism supports around 84.6 million jobs across hotels, transport, food service and experiences.
Branded hotels are expanding fast (over 19,000 rooms opened in 2025 alone and the five-year pipeline exceeds 1.14 lakh rooms) but they remain a small share of total supply. Most travellers still stay in independent hotels, guest houses and homestays. For these owners, pricing, online distribution, service standards and access to finance decide whether a property thrives or merely survives.
Room rates and revenue per room rose strongly in 2025. Independent properties that price and distribute well can capture the same gains.
Average daily rate rose 8.6% and revenue per available room 10.8% over the previous year.
Commissions on OTA bookings can take a large slice of room revenue, while the guest relationship stays with the platform.
Peak and lean seasons swing occupancy and cash flow sharply, especially in leisure destinations.
Hotels need long-term capital, and lenders scrutinise projections, approvals and promoter track record closely.
Attracting, training and keeping skilled staff is a constant challenge outside the largest cities.
Hotels need multiple licences, from fire safety and food to liquor and pollution control, each with renewals and inspections.
Pricing by season and segment, a healthier mix of direct and OTA bookings, and corporate and group channels.
Feasibility studies, financial models and lender documentation for new builds, expansions and renovations.
Positioning, digital presence and service standards that justify a higher rate and earn repeat guests.
Licences, cost controls and reporting that keep a property audit-ready and owners in control.
Hospitality engagements usually combine revenue strategy and finance, then build brand and systems.
In-depth briefs on the hospitality niches we focus on: landscape, regulation, opportunities and how we help.
A practical brief on India's hotel sector: how demand and room rates are moving, where branded and independent supply stand, the economics of an asset-heavy business, the rules that apply, and how owners can build durable, financeable properties.
Read the niche briefA practical brief for tour operators, travel agencies, experience providers and destination businesses: how Indian tourism is growing, where travellers are going, the policies shaping destinations, the rules that apply, and how small tourism businesses can scale with quality.
Read the niche briefHeadline indicators for India's travel and hospitality economy.
Independent and small-chain hotels, resorts, homestays, guest houses, tour operators and destination businesses, from new projects to established properties looking to improve performance.
Consulting & Strategy for revenue and distribution, Financial Solutions for project finance and working capital, and Branding & Outreach for positioning and direct bookings.
From 22 September 2025, accommodation priced up to ₹7,500 per room per night attracts 5% GST without input tax credit, while higher-priced rooms stay at 18% with credit. Properties near the threshold should review pricing and credit positions carefully.
Tell us about your property or your tours: the rooms, the rates, the seasons. We'll map the clearest route to stronger revenue and margins.