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Home » Blog » Zoho Campaigns: More Than Just Email Marketing

We have all received emails in our inboxes from places that we a) willingly signed up for out of genuine interest, b) were dragged into because we wanted something that was being given only on subscribing to their mailing list, and c) didn’t actually want to engage with. But Email Marketing is more than just an attempt to sell a product, else it’d be called email selling. Email marketing is a part of the larger image-building effort of an organisation through which they attempt to establish a relationship with their customers and potential customers by building trust and offering value.

Why Email Marketing Matters

An email marketing campaign aims to go a step beyond the one-sided outreach efforts by engaging with customers on a personal level. The channel itself offers an opportunity to hold customer attention on a specific topic of value to them, for unlike a display ad, an email is something that customers may check with intention.

Additionally, it opens up unique ways of building your brand’s image and showing that you care about your customers. From keeping your customers updated with your latest products and features via email newsletters, to building a meaningful connection through relational emails, to simply documenting every activity with transactional emails, the difference between a generic and a personally designed email could go a long way in determining how your customers subconsciously decide to approach your brand in the present as well as in the future. 

The process of curating personalised emails that draw upon the specific likes/dislikes, characteristics and behaviours of your customers and potential customers could be streamlined to ensure maximum engagement as well as integrate seamlessly with your marketing campaigns with the help of Email Service Providers such as Zoho Campaigns. They provide a wide range of tools, customisation options and automation services that can help you reach out to your customers in the best possible way without any hassles. Additionally, if you are a first-timer signing up with Zoho Campaigns through this link, you get a $100 credit for your first purchase.

Benefits of using Zoho Campaigns for Email Marketing

  1. Personalisation Options: The service is enabled with easy-to-navigate drag-and-drop options that help you tailor your email marketing content to your needs. There are options to increase customer engagement through polls, surveys, multimedia attachments, etc. Also, live reporting of your campaign results through A/B Testing can help you track which version of your email content is doing better with the audiences, and automatically optimise the campaign to match higher response rates.
  2. Automation: The service seamlessly integrates with your Customer Relationship Management software to allow automation of workflows and make execution easier. It also facilitates data analysis to track how your customers are interacting with your content in real-time.
  3. Delivery: The service can simplify the execution of your email campaigns by scheduling content delivery optimally to ensure the highest customer engagement.
  4. Trust: Finally, Zoho stands as a trusted name in providing Marketing solutions to businesses internationally, with a legacy of client satisfaction, whose results speak for themselves. 

Parting Note

In an era where even small-time bloggers have access to their readers’ inboxes for delivering content to their clients with minimal effort, a strong email marketing campaign can alter the game for your business by making your brand shine better than that of your competitors. Especially with services like Zoho Campaigns, hitting the right chord with your customers was never easier. 

But how do you decide if email marketing is the right approach for your brand? Or if you have already deployed certain strategies, what could you do to increase their impact? Brydgework Consultants can help you assess your business’s strengths and weaknesses to tweak your marketing strategy and also determine the best channels for reaching out to your target customer. To learn more about our Branding and Outreach services, click here.

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