Growth

Beyond China: India’s Ambitious Plan to Conquer Global Markets

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India Economy

The Government of India is focusing on six major product categories to boost the country’s exports in the year 2025. The categories include Machinery and Engineering Goods, Pharmaceuticals, Gems and Jewellery, Electronic items, and Agricultural products. The likely destinations for these exports could be the US, Australia, Canada, Germany, Italy, France, China, Belgium, Russia, the … Beyond China: India’s Ambitious Plan to Conquer Global Markets

Government Plans New Credit Guarantee Scheme for MSMEs, Inspired by ECLGS

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The scheme shall provide a risk-free credit guarantee of up to Rs. 100 crores to MSMEs in the manufacturing business to boost the capital expenditure in the economy.

The Union Government declared recently that it is working on the credit guarantee scheme for the MSME sector that was announced in the Budget statement in July 2024, intending to implement the scheme in the Budget for the year 2025-26. The scheme shall provide a risk-free credit guarantee of up to Rs. 100 crores to … Government Plans New Credit Guarantee Scheme for MSMEs, Inspired by ECLGS

9 Years of Start-up India: Empowering Innovation

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National Start-up Day is celebrated every year on January 16th.

On 16th January 2025, India celebrated the 9 years of the completion of the Start-up India Scheme. On this occasion, the Prime Minister of India Shri. Narendra Modi shared a post on X through his handle, acknowledging the impact of the Start-up India Scheme. Launched on 16th January 2016, the Scheme is an ambitious initiative … 9 Years of Start-up India: Empowering Innovation

Zoho Campaigns: More Than Just Email Marketing

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Zoho stands as a trusted name in providing Marketing solutions to businesses internationally

We have all received emails in our inboxes from places that we a) willingly signed up for out of genuine interest, b) were dragged into because we wanted something that was being given only on subscribing to their mailing list, and c) didn’t actually want to engage with. But Email Marketing is more than just … Zoho Campaigns: More Than Just Email Marketing

How ZED Certification Can Transform Your MSME

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The Zero Defect Zero Effect (ZED) Certification Scheme was launched in the year 2016 by the Ministry of Micro Small and Medium Enterprises, Government of India.

Certifications are important for a Business because they signify that the business complies with certain quality or operational requirements needed for obtaining that particular certificate. Additionally, rather than talking good about yourself in stating that “I comply” with so and so standards, it is always better to receive third-party validation in “they have certified that … How ZED Certification Can Transform Your MSME

Beyond the Click: The Power of Performance Marketing

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Performance marketing is a relatively new concept in Marketing that is rapidly gaining traction across businesses and marketing domains. And there is a good enough reason for this trend. Let’s explore why. A majority of businesses in India are classified as micro, small, and medium enterprises (MSMEs). This means that access to capital resources and sales … Beyond the Click: The Power of Performance Marketing

Zoho and NVIDIA Partnership: A New Era for AI-Driven Business Solutions in India

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Zoho Corporation partners with NVIDIA.

Zoho Corporation’s recent partnership with NVIDIA marks a significant milestone in India’s AI landscape. By collaborating with NVIDIA, Zoho aims to create specialized large language models (LLMs) tailored for business needs using NVIDIA’s NeMo technology. This powerful technology combines NVIDIA’s extensive AI expertise with Zoho’s understanding of business software, potentially transforming how businesses interact with … Zoho and NVIDIA Partnership: A New Era for AI-Driven Business Solutions in India

Financial Planning is the Backbone of Growth for MSMEs: How Strategic Planning Fuels Business Success

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Financial Planning is the Backbone of Growth for MSMEs

Micro, Small, and Medium Enterprises (MSMEs) are the lifeblood of many economies, including India’s. They account for a significant portion of employment, innovation, and economic activity. Yet, many MSMEs struggle with financial planning—a crucial factor that can either limit their growth or propel them to new heights. In the face of competition, market volatility, and … Financial Planning is the Backbone of Growth for MSMEs: How Strategic Planning Fuels Business Success

Scope for MSMEs in Food Processing To Boost Farmer Incomes, Reducing Wastage, and Creating Jobs

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Food Processing

Micro, Small, and Medium Enterprises (MSMEs) are widely recognized as the backbone of the Indian economy. With over 63 million MSMEs contributing around 30% to India’s Gross Domestic Product (GDP) and employing millions of people, the sector is crucial to India’s growth story. A significant part of this sector that holds immense promise is food … Scope for MSMEs in Food Processing To Boost Farmer Incomes, Reducing Wastage, and Creating Jobs

MSMEs Power Over 45% of India’s Industrial Output: Driving Growth, Employment, and Innovation

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MSME

Micro, Small, and Medium Enterprises (MSME) play a crucial role in India’s economic landscape, contributing significantly to industrial output, employment generation, and exports. As of the latest data, MSMEs account for over 45% of India’s total industrial output, making them the backbone of the country’s industrial sector. The relevance of MSMEs to the Indian economy … MSMEs Power Over 45% of India’s Industrial Output: Driving Growth, Employment, and Innovation