
India is witnessing a demographic surge, with millions of young people entering the workforce every year. While this presents immense potential, it also creates the pressing challenge of unemployment and underemployment. To address this, the government has launched the Pradhan Mantri Viksit Bharat Rozgar Yojana (PM-VBRY), an ambitious program designed to generate jobs, incentivize private sector hiring, and integrate financial literacy into the workforce.
Announced by Prime Minister Narendra Modi in his 2025 Independence Day address, PM-VBRY goes beyond traditional employment schemes. It targets first-time job seekers, equips them with financial awareness, and ensures that employment translates into long-term economic stability. By aligning the needs of both employees and employers, the scheme creates a win-win scenario. Young professionals gain opportunities and support, while businesses receive incentives to expand and formalize their workforce.
The Pradhan Mantri Viksit Bharat Rozgar Yojana is a government-backed employment scheme, approved by the Union Cabinet and operational from August 1, 2025. With a budget allocation of Rs 99,446 crore, PM-VBRY aims to generate over 3.5 crore jobs over the next two years, including opportunities for 1.92 crore youth entering the job market for the first time.
The scheme replaces the Employment Linked Incentive Scheme, a strategic shift toward sustainable employment, formal job creation, and financial inclusion. It aligns with the government’s vision of a Viksit Bharat: a developed, inclusive, and economically robust India.
PM-VBRY introduces targeted incentives for young professionals joining the private sector:
Direct Financial Incentive: Individuals securing their first job with a monthly salary of up to Rs 1 lakh can receive up to Rs 15,000 as a direct incentive.
Structured Payment: The incentive is disbursed in two instalments—after six months and after one year of employment—to encourage retention and long-term career development.
Financial Literacy Integration: Beneficiaries must attend a mandatory financial awareness program. This ensures that young professionals not only earn but also manage their finances wisely.
Savings Promotion: A portion of the incentive is deposited into a savings account, instilling the habit of saving and promoting financial discipline from the start of their careers.
This holistic approach helps young Indians transition smoothly into formal employment while building essential financial skills.
PM-VBRY also focuses on stimulating private sector growth by providing substantial support to employers:
Monthly Subsidy: Employers registered with the Employees’ Provident Fund Organisation (EPFO) can receive up to Rs 3,000 per new employee per month for a period of two years.
Manufacturing Sector Boost: Manufacturing firms enjoy this benefit for up to four years, supporting India’s industrial expansion and job creation in high-value sectors.
Hiring Benchmarks: To qualify for the scheme, firms must meet minimum hiring thresholds: at least two new hires for small firms (fewer than 50 employees) and five for larger organizations.
These incentives encourage employers to expand hiring while fostering skill development and productivity among employees.
PM-VBRY benefits apply to jobs created between August 1, 2025, and July 31, 2027. This defined timeframe encourages rapid employment expansion and ensures that the program delivers measurable results within a short period.
By linking incentives to EPFO-registered jobs, PM-VBRY encourages formal employment, reducing dependence on the informal sector, which often lacks social security and job stability.
The financial awareness requirement and mandatory savings account deposit ensure that young employees build a strong foundation for personal finance management, contributing to long-term economic stability.
By extending benefits to manufacturing companies and private firms, PM-VBRY strengthens industrial competitiveness, increases productivity, and drives economic growth. Over time, these measures are expected to create a more resilient labour market and a robust manufacturing ecosystem.
This makes PM-VBRY more inclusive, youth-focused, and aligned with India’s vision of long-term economic growth.
The Pradhan Mantri Viksit Bharat Rozgar Yojana (PM-VBRY) represents a transformative step in India’s employment strategy. By combining direct financial incentives, employer support, and financial literacy initiatives, it empowers millions of young Indians, strengthens formal employment, and stimulates private sector growth.
As PM-VBRY unfolds, its success will be a key indicator of India’s progress toward a Viksit Bharat, where economic growth, skill development, and financial inclusion go hand in hand. With millions of jobs on the horizon, India is poised to witness a significant shift in its employment landscape, benefiting both individuals and the broader economy.
March 27, 2025 | Pranav Garg
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